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Global Alliance

The Alliance is a framework for collaboration with a mission to enhance the public relations profession and its practitioners throughout the world. The Alliance was formally established in Chicago , Illinois , USA , on 25 October, 2000, after a Public Relations World Congress sponsored by the Public Relations Society of America and the International Public Relations AssociationPRSI is the founder member of the Global Alliance. Through cooperation, the associations and their member practitioners will be able to strengthen the influence of the public relations industry among our constituents around the world.

Global Protocol on Ethics in Public Relations has been announced by the Global Alliance to reflect the complementary nature and continuity existing between current national association codes. It brings the common strands found in the various national codes analyzed together into one common building block. PRSI has adopted this Ethics Protocol.

Dr Ajit Pathak, Past National President of PRSI has been inducted in the Global alliance executive Board.

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